KP Strategy

Brands in culture.
Moments that matter.

Building the bridge between premium brands and the entertainment and culture spaces that move people — through strategy, storytelling, and experiences that leave a mark.

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Experiential · Brand Partnership · Music Culture

McDonald's x D'USSE
Jay-Z 30

Roots Picnic Weekend · Philadelphia, PA · Mr. IVY

An exclusive, invite-only legacy celebration honoring the 30th anniversary of JAY-Z's debut album Reasonable Doubt. McDonald's surprised guests with a late-night spread alongside bespoke CODE30 D'USSE and lemonade cocktails, hosted by industry executive Lenny S. The activation culminated with JAY-Z closing out the festival weekend with a headlining performance at Belmont Plateau.

VenueMr. IVY, Philadelphia

OccasionRoots Picnic Weekend and JAY-Z's 30-year career milestone

BrandsMcDonald's and D'USSE Cognac

HostLenny S, SVP Roc Nation

CulminationJAY-Z headlined Belmont Plateau closing Roots Picnic weekend

Notable attendees

Allen Iverson · Fabolous · Jermaine Dupri · Dave East · Jim Jones · Maino · Deon Cole · Sam Jay · Brian Michael Cox · Adam Blackstone · Brandon Blackwood · P.J. Tucker · Kenny Burns

Experiential · Fashion · Culinary

Gap x Sushi Club
Super Bowl LX Dinner

Super Bowl Weekend · Gap HQ, San Francisco, CA

An exclusive 60-person dinner celebrating the launch of a limited-edition Gap x Sushi Club collection, founded by Chef Nobu Matsuhisa and designer Chris Stamp. Held at Gap Inc. headquarters on Super Bowl Saturday, the evening merged fashion, entertainment, and culinary arts with a 10-course omakase and a surprise performance by vocalist Sienna Spiro. The event also marked 30 years since Chef Nobu's iconic Gap portrait shot by Herb Ritts in 1996.

VenueGap Inc. Headquarters, San Francisco

OccasionSuper Bowl LX Weekend collection launch

Menu10-course omakase by Chef Nobu Matsuhisa

PerformanceSurprise set by Sienna Spiro

Guests60 tastemakers, artists and athletes

$Dinner atmosphere$

$GXP reception$

Notable attendees

Central Cee · Ciara and Russell Wilson · Gunna · DeAndre Hopkins · Gary Vaynerchuk · Charlie Puth · Shay Mitchell · Leon Thomas · Victor Cruz · Zack Bia · Travis Bennett · Lenny S · Jason Weinberg

House of Heat

Gap x Sushi Club Super Bowl dinner coverage

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WWD

Gap x Nobu Sushi Club collection release

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Instagram Reel

Official event recap

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Experiential · Sports Marketing · Brand Activation

Invisalign Smile Zone
Super Bowl LX Experience

Super Bowl LX Experience · San Francisco, CA

As the official clear aligner sponsor of the NFL, Invisalign's Smile Zone was a major interactive fan activation at the Super Bowl LX Experience. The space featured smile scans, athlete meet-and-greets, confidence workshops hosted by designer Kristin Juszczyk, and Girls Flag Football Empowerment Day with Hall of Famer Jerry Rice, all under the campaign platform "Confidence Clicked In."

PlatformOfficial NFL clear aligner sponsor

ActivationsSmile scans, confidence workshops, flag football

CampaignConfidence Clicked In · Invisalign Game Changer

Scale500+ NFL pros using Invisalign

$Invisalign name tag$

Featured athletes and partners

Patrick Mahomes · Jerry Rice · Kristin Juszczyk · Damar Hamlin · Puka Nacua · Rome Odunze · Diana Flores · Flau'jae Johnson · Croix Bethune · Ashlea Klam

Music · Live Events · Historic Milestone

Amazon Music
x Uncle Waffles

Brooklyn Mirage · New York City · August 17 and 18, 2024

Uncle Waffles made history as the first Black woman and first Amapiano artist to headline the Brooklyn Mirage, the iconic 5,000-capacity outdoor venue in New York City. Amazon Music live-streamed the full concert globally via Twitch. The electrifying, rain-soaked set featured her signature choreography and a stage moment with Joey Bada$$ for their collaboration "Wadibuse."

MilestoneFirst Black woman to headline Brooklyn Mirage

VenueBrooklyn Mirage, NYC · 5,000 capacity

BroadcastGlobal livestream via Amazon Music and Twitch

GenreFirst Amapiano headliner at the venue

Uncle Waffles Brooklyn Mirage concert crowd

Ebony

Uncle Waffles Makes History as First Black Woman to Headline Brooklyn Mirage

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Rolling Stone

Uncle Waffles feature coverage

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Video Recap

Full concert recap

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About

Brand Strategist · Publicist · Executive Producer

Hi, I'm Kamry.

I build the bridge between premium brands and the entertainment and culture spaces that move people. My work spans brand strategy, PR, experiential production, and executive placement, connecting the right brands to the right rooms, with the right people, at exactly the right moment.

My clients and collaborators span entertainment, sports, fashion, and tech. Whether it's an intimate 60-person dinner at Gap HQ or a historic headlining concert at the Brooklyn Mirage, I don't just show up to culture. I help create it.

Based in Los Angeles · Available globally

Brand Strategy

Experiential Marketing

Sponsorship Development

PR and Media Placements

Event Production

Executive Positioning

Cultural Partnerships

Talent Relations

Contact

Let's build
something together.

Whether you're a brand looking to enter culture or a creative ready to scale, I'd love to connect.

Emailthekp@thekpstrategy.com

Phone951-515-2663

LocationLos Angeles, CA

Webthekpstrategy.com

Brands in culture.Moments that matter.

McDonald's x D'USSEJay-Z 30

Gap x Sushi ClubSuper Bowl LX Dinner

Invisalign Smile ZoneSuper Bowl LX Experience

Amazon Musicx Uncle Waffles

Hi, I'm Kamry.

Let's buildsomething together.

Brands in culture.
Moments that matter.

McDonald's x D'USSE
Jay-Z 30

Gap x Sushi Club
Super Bowl LX Dinner

Invisalign Smile Zone
Super Bowl LX Experience

Amazon Music
x Uncle Waffles

Let's build
something together.